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Singapore Management University Launches New Brand Campaign to Support SMU2030 Ambitions

"Bold Ideas, Big Impact" campaign spotlights SMU's focus on creating meaningful, measurable impact through education, research and partnerships SINGAPORE, March 16, 2026 /PRNewswire/ -- Singapore Management University (SMU) has launched a new brand campaign, "Bold Ideas, Big Impact", anchored on its SMU2030 Strategic Plan and aimed at sharpening how the university communicates its ambitions and impact in Singapore, across Asia and beyond. &amp;amp;amp;amp;nbsp;Singapore Management University (SMU). What begins here changes lives; what we do here changes the world. As Asia’s premier global city university, SMU drives innovation, transcends boundaries and transforms lives. From shaping graduates who think critically, act decisively, and lead with purpose, to advancing research that addresses societal challenges, and building partnerships around the world, SMU turns insight into action and bold ideas into transformative impact. The campaign reflects SMU's push to translate its strategic priorities into clearer public expression as it builds on its position as Asia's premier global city university. It is centred on the university's focus on creating meaningful impact through education, research and partnerships, while strengthening how that impact is understood, measured and demonstrated. At the heart of the campaign is the idea that bold ideas should not remain confined to the classroom, research paper or boardroom, but lead to action and outcomes that improve lives and address real-world challenges. The campaign launches with a new brand video and tagline, "Bold Ideas, Big Impact", which captures SMU's intent to connect insights with practical impact — from nurturing graduates who can think critically and lead with purpose, to advancing research that informs policy and practice, and forging partnerships that scale solutions across sectors and borders. A series of print, digital and out-of-home advertisements will also be rolled out as part of the campaign, each focused on one of SMU's core pillars: EducationHighlighting SMU's approach to learning beyond the classroom and its commitment to developing graduates who think critically, act decisively and lead with purpose. ResearchHighlighting SMU's purpose-led research and its contribution to shaping policy, influencing industries and improving lives. PartnershipsHighlighting SMU's collaboration with industry, government and communities to co-create solutions and scale impact across borders. "At SMU, we are entering a new chapter — one that calls on us to be more intentional about the impact we create, and more ambitious about the future we want to help shape. As we deepen our role as Asia's premier global city university, this new brand campaign gives expression to that ambition. It provides a clear and compelling platform to communicate who we are, what we stand for, and the difference we seek to make through education, research and partnerships. Because bold ideas matter most when they move beyond the page, the classroom or the lab, and into people's lives," said Christopher Chew, Vice President, Office of Corporate Communications and Marketing at the Singapore Management University. The campaign marks an important step in how SMU presents its identity and ambitions to external audiences. As the University advances its SMU2030 priorities, "Bold Ideas, Big Impact" will serve as a platform to communicate how SMU intends to deepen its relevance, broaden its reach and strengthen its contribution to society through meaningful and measurable impact. About SMU A premier university in Asia, SMU is internationally recognised for its world-class research and distinguished teaching. Established in 2000, SMU's mission is to generate leading-edge research with global impact and to produce broad-based, creative, and entrepreneurial leaders for the knowledge-based economy. SMU's education is known for its highly interactive, collaborative, and project-based approach to learning. Home to over 13,000 students across undergraduate, postgraduate professional and postgraduate research programmes, SMU comprises eight schools: School of Accountancy, Lee Kong Chian School of Business, School of Economics, School of Computing and Information Systems, Yong Pung How School of Law, School of Social Sciences, College of Integrative Studies, and College of Graduate Research Studies. SMU offers a wide range of bachelors', masters', and PhD degree programmes in the disciplinary areas associated with its schools, as well as in multidisciplinary combinations of these areas. SMU emphasises rigorous, high-impact, multi- and interdisciplinary research that addresses Asian issues of global relevance. SMU faculty members collaborate with leading international researchers and universities around the world, as well as with partners in the business community and public sector. SMU's city campus is a modern facility located in the heart of downtown Singapore, fostering strategic linkages with business, government, and the wider community. www.smu.edu.sg This ad highlights SMU’s approach to learning beyond the classroom and its commitment to developing graduates who think critically, act decisively and lead with purpose. This ad highlights SMU’s purpose-led research and its contribution to shaping policy, influencing industries and improving lives. This ad highlights SMU’s collaboration with industry, government and communities to co-create solutions and scale impact across borders.

2026-03-16
Singapore Management University Launches New Brand Campaign to Support SMU2030 Ambitions

"Bold Ideas, Big Impact" campaign spotlights SMU's focus on creating meaningful, measurable impact through education, research and partnerships SINGAPORE, March 16, 2026 /PRNewswire/ -- Singapore Management University (SMU) has launched a new brand campaign, "Bold Ideas, Big Impact", anchored on its SMU2030 Strategic Plan and aimed at sharpening how the university communicates its ambitions and impact in Singapore, across Asia and beyond. &amp;amp;amp;amp;nbsp;Singapore Management University (SMU). What begins here changes lives; what we do here changes the world. As Asia’s premier global city university, SMU drives innovation, transcends boundaries and transforms lives. From shaping graduates who think critically, act decisively, and lead with purpose, to advancing research that addresses societal challenges, and building partnerships around the world, SMU turns insight into action and bold ideas into transformative impact. The campaign reflects SMU's push to translate its strategic priorities into clearer public expression as it builds on its position as Asia's premier global city university. It is centred on the university's focus on creating meaningful impact through education, research and partnerships, while strengthening how that impact is understood, measured and demonstrated. At the heart of the campaign is the idea that bold ideas should not remain confined to the classroom, research paper or boardroom, but lead to action and outcomes that improve lives and address real-world challenges. The campaign launches with a new brand video and tagline, "Bold Ideas, Big Impact", which captures SMU's intent to connect insights with practical impact — from nurturing graduates who can think critically and lead with purpose, to advancing research that informs policy and practice, and forging partnerships that scale solutions across sectors and borders. A series of print, digital and out-of-home advertisements will also be rolled out as part of the campaign, each focused on one of SMU's core pillars: EducationHighlighting SMU's approach to learning beyond the classroom and its commitment to developing graduates who think critically, act decisively and lead with purpose. ResearchHighlighting SMU's purpose-led research and its contribution to shaping policy, influencing industries and improving lives. PartnershipsHighlighting SMU's collaboration with industry, government and communities to co-create solutions and scale impact across borders. "At SMU, we are entering a new chapter — one that calls on us to be more intentional about the impact we create, and more ambitious about the future we want to help shape. As we deepen our role as Asia's premier global city university, this new brand campaign gives expression to that ambition. It provides a clear and compelling platform to communicate who we are, what we stand for, and the difference we seek to make through education, research and partnerships. Because bold ideas matter most when they move beyond the page, the classroom or the lab, and into people's lives," said Christopher Chew, Vice President, Office of Corporate Communications and Marketing at the Singapore Management University. The campaign marks an important step in how SMU presents its identity and ambitions to external audiences. As the University advances its SMU2030 priorities, "Bold Ideas, Big Impact" will serve as a platform to communicate how SMU intends to deepen its relevance, broaden its reach and strengthen its contribution to society through meaningful and measurable impact. About SMU A premier university in Asia, SMU is internationally recognised for its world-class research and distinguished teaching. Established in 2000, SMU's mission is to generate leading-edge research with global impact and to produce broad-based, creative, and entrepreneurial leaders for the knowledge-based economy. SMU's education is known for its highly interactive, collaborative, and project-based approach to learning. Home to over 13,000 students across undergraduate, postgraduate professional and postgraduate research programmes, SMU comprises eight schools: School of Accountancy, Lee Kong Chian School of Business, School of Economics, School of Computing and Information Systems, Yong Pung How School of Law, School of Social Sciences, College of Integrative Studies, and College of Graduate Research Studies. SMU offers a wide range of bachelors', masters', and PhD degree programmes in the disciplinary areas associated with its schools, as well as in multidisciplinary combinations of these areas. SMU emphasises rigorous, high-impact, multi- and interdisciplinary research that addresses Asian issues of global relevance. SMU faculty members collaborate with leading international researchers and universities around the world, as well as with partners in the business community and public sector. SMU's city campus is a modern facility located in the heart of downtown Singapore, fostering strategic linkages with business, government, and the wider community. www.smu.edu.sg This ad highlights SMU’s approach to learning beyond the classroom and its commitment to developing graduates who think critically, act decisively and lead with purpose. This ad highlights SMU’s purpose-led research and its contribution to shaping policy, influencing industries and improving lives. This ad highlights SMU’s collaboration with industry, government and communities to co-create solutions and scale impact across borders.

2026-03-16
Festival of Marketing Makes Landmark Asian Debut in Kuala Lumpur, Malaysia

First geographic expansion of the UK's leading marketing festival brings Asia's most ambitious marketers together for an intimate, high-impact one-day experience HONG KONG, March 16, 2026 /PRNewswire/ -- Haymarket Media Asia, publisher of Campaign, today announces the launch of Festival of Marketing Asia (FoM Asia), taking place on 3 September 2026 at PARKROYAL COLLECTION Kuala Lumpur. Festival of Marketing Asia 2026 The launch marks the first geographical expansion of the UK's renowned Festival of Marketing since Haymarket acquired the business from Centaur Media in 2025. Building on its success in the UK, where Festival of Marketing convenes more than 1,000 marketers annually, the Festival now expands into Asia, bringing together the region's marketing ecosystem in one place to explore what it takes to be a modern marketer in an era of rapid transformation. The Festival's mission is to empower ambitious marketers to build stronger brands by equipping them with the knowledge, insights, and practical tools needed to drive meaningful change and tackle the industry's most pressing challenges. Designed as a curated, high-impact gathering for mid-level to senior marketing leaders, FoM Asia aims to become one of the region's most influential platforms for bold thinking, measurable growth, and peer-to-peer exchange. The FoM Asia Advisory Board, comprising carefully selected senior leaders from both B2C and B2B sectors, plays a central role in shaping the agenda to ensure it reflects the realities and priorities of Asia's diverse marketing landscape. The FoM Asia Advisory Board includes: Kaveri Khullar, SVP, Consumer Marketing & Sponsorships, APAC, Mastercard Chin Mei Lee, CMO, McDonald's Malaysia Abdul Sani Abdul Murad, Group CMO, RHB Banking Group Lauren Minkyong Kal, Director – Brand & Customer Experience, Global Marketing International Operations, Schneider Electric Melissa Lim, Global Head of Marketing Corporate & Investment Banking & SC Ventures, Standard Chartered Bank Mohamed Elsharkawy (Sharky), Global Brand VP, CLEAR & CMO Hair China, Unilever In its inaugural year, FoM Asia will adopt a single-day format carefully designed to balance inspiration and practicality, combining visionary main-stage discussions, specialised content tracks, interactive workshops, experiential showcases, and curated networking opportunities. The programme is tailored specifically to Asia's fast-evolving markets, ensuring each session delivers practical relevance and strategic insight. Programme Highlights: Main Stage: "The Big Picture"Strategic debates and analysis on the forces reshaping marketing across Asia. Focused Stages: Creating Customer Value - Built for customer-centric leaders, this content explores how to collect, interpret, and activate data to power meaningful engagement and high-impact campaigns. Excellence in B2B - Challenging traditional approaches to B2B marketing and setting new benchmarks for sector excellence Knowledge LoungeInformal, small-group sessions where delegates can explore practical tools, actionable insights, and real-world case studies they can apply immediately. CMO / Chief Strategy Officer BoardroomsExclusive, closed-door sessions for senior decision-makers, held in partnership with leading industry councils, enabling candid peer-to-peer discussions and strategic knowledge sharing. FoM Asia will bring together brand marketers, MarTech leaders, media owners, and agency partners, creating a platform for meaningful collaboration across the marketing value chain. "Festival of Marketing has helped define what ambitious marketing looks like in the UK, and we are excited to bring that same energy and ambition to Asia for the very first time," said Atifa Silk, Managing Director, Haymarket Media Asia. "FoM Asia is intentionally designed as a high-value gathering where meaningful connections happen naturally. Our focus is on bringing together senior decision-makers and ambitious marketers in a setting that prioritises quality of engagement over scale. Kuala Lumpur is a dynamic, connected hub for regional leaders, and FoM Asia will give them a dedicated space to share bold ideas, challenge convention, and build relationships that power real business impact." "From day one, we designed Festival of Marketing Asia as a focused, one-day experience that respects how busy senior marketers are while still delivering exceptional value," added Jaime Ng, Events Director, Festival of Marketing Asia. "Delegates can expect sharp main-stage keynotes, deep-dive sessions across customer value, B2B excellence and inclusive marketing, alongside C-suite boardroom discussions and curated networking. Our goal is simple: every marketer should leave with actionable ideas and a stronger regional network." Express Your Interest to Attend: Marketing leaders are invited to register their interest in Festival of Marketing Asia 2026 to receive priority updates, event announcements, and early access to tickets once registration opens. For more information and to register your interest, visit: https://bit.ly/4sAUmoF. Festival of Marketing Asia is pleased to announce PR Newswire as the official media partner for the 2026 event. About Festival of Marketing Festival of Marketing is one of the world's leading events for brand marketers, blending inspiration and practical application through keynotes, multi–track content, workshops, and curated networking. Launched in 2013 in the UK, the Festival brings together thousands of marketers from across industries every year to explore the ideas, technologies, and strategies that drive real business impact.www.festivalofmarketingasia.com/ About Campaign Asia-Pacific Campaign Asia-Pacific provides unparalleled insights into the ideas, work, and personalities shaping the marketing-communications industry. By fostering open, honest dialogue and showcasing game-changing innovations, the platform has become an indispensable resource for marketing professionals across the globe. www.campaignasia.com About Haymarket Media Limited With more than 70 market-leading brands and a presence in key markets such as the UK, US, Hong Kong SAR, Singapore, and India, Haymarket Media Group, the parent company of Campaign Asia-Pacific, is dedicated to delivering specialist content and experiences that connect people and communities worldwide.www.haymarket.com

2026-03-16
Festival of Marketing Makes Landmark Asian Debut in Kuala Lumpur, Malaysia

First geographic expansion of the UK's leading marketing festival brings Asia's most ambitious marketers together for an intimate, high-impact one-day experience HONG KONG, March 16, 2026 /PRNewswire/ -- Haymarket Media Asia, publisher of Campaign, today announces the launch of Festival of Marketing Asia (FoM Asia), taking place on 3 September 2026 at PARKROYAL COLLECTION Kuala Lumpur. Festival of Marketing Asia 2026 The launch marks the first geographical expansion of the UK's renowned Festival of Marketing since Haymarket acquired the business from Centaur Media in 2025. Building on its success in the UK, where Festival of Marketing convenes more than 1,000 marketers annually, the Festival now expands into Asia, bringing together the region's marketing ecosystem in one place to explore what it takes to be a modern marketer in an era of rapid transformation. The Festival's mission is to empower ambitious marketers to build stronger brands by equipping them with the knowledge, insights, and practical tools needed to drive meaningful change and tackle the industry's most pressing challenges. Designed as a curated, high-impact gathering for mid-level to senior marketing leaders, FoM Asia aims to become one of the region's most influential platforms for bold thinking, measurable growth, and peer-to-peer exchange. The FoM Asia Advisory Board, comprising carefully selected senior leaders from both B2C and B2B sectors, plays a central role in shaping the agenda to ensure it reflects the realities and priorities of Asia's diverse marketing landscape. The FoM Asia Advisory Board includes: Kaveri Khullar, SVP, Consumer Marketing & Sponsorships, APAC, Mastercard Chin Mei Lee, CMO, McDonald's Malaysia Abdul Sani Abdul Murad, Group CMO, RHB Banking Group Lauren Minkyong Kal, Director – Brand & Customer Experience, Global Marketing International Operations, Schneider Electric Melissa Lim, Global Head of Marketing Corporate & Investment Banking & SC Ventures, Standard Chartered Bank Mohamed Elsharkawy (Sharky), Global Brand VP, CLEAR & CMO Hair China, Unilever In its inaugural year, FoM Asia will adopt a single-day format carefully designed to balance inspiration and practicality, combining visionary main-stage discussions, specialised content tracks, interactive workshops, experiential showcases, and curated networking opportunities. The programme is tailored specifically to Asia's fast-evolving markets, ensuring each session delivers practical relevance and strategic insight. Programme Highlights: Main Stage: "The Big Picture"Strategic debates and analysis on the forces reshaping marketing across Asia. Focused Stages: Creating Customer Value - Built for customer-centric leaders, this content explores how to collect, interpret, and activate data to power meaningful engagement and high-impact campaigns. Excellence in B2B - Challenging traditional approaches to B2B marketing and setting new benchmarks for sector excellence Knowledge LoungeInformal, small-group sessions where delegates can explore practical tools, actionable insights, and real-world case studies they can apply immediately. CMO / Chief Strategy Officer BoardroomsExclusive, closed-door sessions for senior decision-makers, held in partnership with leading industry councils, enabling candid peer-to-peer discussions and strategic knowledge sharing. FoM Asia will bring together brand marketers, MarTech leaders, media owners, and agency partners, creating a platform for meaningful collaboration across the marketing value chain. "Festival of Marketing has helped define what ambitious marketing looks like in the UK, and we are excited to bring that same energy and ambition to Asia for the very first time," said Atifa Silk, Managing Director, Haymarket Media Asia. "FoM Asia is intentionally designed as a high-value gathering where meaningful connections happen naturally. Our focus is on bringing together senior decision-makers and ambitious marketers in a setting that prioritises quality of engagement over scale. Kuala Lumpur is a dynamic, connected hub for regional leaders, and FoM Asia will give them a dedicated space to share bold ideas, challenge convention, and build relationships that power real business impact." "From day one, we designed Festival of Marketing Asia as a focused, one-day experience that respects how busy senior marketers are while still delivering exceptional value," added Jaime Ng, Events Director, Festival of Marketing Asia. "Delegates can expect sharp main-stage keynotes, deep-dive sessions across customer value, B2B excellence and inclusive marketing, alongside C-suite boardroom discussions and curated networking. Our goal is simple: every marketer should leave with actionable ideas and a stronger regional network." Express Your Interest to Attend: Marketing leaders are invited to register their interest in Festival of Marketing Asia 2026 to receive priority updates, event announcements, and early access to tickets once registration opens. For more information and to register your interest, visit: https://bit.ly/4sAUmoF. Festival of Marketing Asia is pleased to announce PR Newswire as the official media partner for the 2026 event. About Festival of Marketing Festival of Marketing is one of the world's leading events for brand marketers, blending inspiration and practical application through keynotes, multi–track content, workshops, and curated networking. Launched in 2013 in the UK, the Festival brings together thousands of marketers from across industries every year to explore the ideas, technologies, and strategies that drive real business impact.www.festivalofmarketingasia.com/ About Campaign Asia-Pacific Campaign Asia-Pacific provides unparalleled insights into the ideas, work, and personalities shaping the marketing-communications industry. By fostering open, honest dialogue and showcasing game-changing innovations, the platform has become an indispensable resource for marketing professionals across the globe. www.campaignasia.com About Haymarket Media Limited With more than 70 market-leading brands and a presence in key markets such as the UK, US, Hong Kong SAR, Singapore, and India, Haymarket Media Group, the parent company of Campaign Asia-Pacific, is dedicated to delivering specialist content and experiences that connect people and communities worldwide.www.haymarket.com

2026-03-16
Dahua Technology Showcases AI-powered ITS solutions at Intertraffic 2026

AMSTERDAM, March 16, 2026 /PRNewswire/ -- Dahua Technology, a world-leading video-centric AIoT solution and service provider, returned to Intertraffic Amsterdam 2026 with its latest intelligent transportation system (ITS) solutions designed to enhance road safety, streamline traffic management, and support sustainable urban mobility. At the event, Mr. Wang Jun, General Manager of ITS Product R&D at Dahua Technology, delivered a keynote speech titled "AI Empowering a Smarter, Safer, and Sustainable Traffic." According to Wang, AI and large-scale models are enabling traffic management to evolve from passive monitoring toward more proactive and predictive operations, helping cities optimize road resources, improve road safety, and enhance travel efficiency for citizens. He emphasized how Dahua leverages advanced AIoT technologies and large‑scale AI models to address key urban traffic challenges — from congestion and accidents to enforcement and traveler experience. Central to Dahua's ITS offerings is the Xinghan Large‑Scale AI Model 2.0, which integrates the V‑Series (vision‑centric), M‑Series (multimodal fusion), and L‑Series (language understanding). This powerful AI engine fuses real‑time video, traffic and regulatory data into a smart loop of perception, analysis, decision, and control, enabling automated incident detection, optimized signal control, accurate enforcement, and reduced false alarms, thus elevating both efficiency and safety across complex road environments. Dahua also showcased enhanced Radar & Video Fusion (VRF2.0) technology, which strengthens accuracy and continuity in challenging scenarios by combining radar and visual data to overcome occlusion and misidentification issues, while reducing setup time significantly. Key ITS products on display included: Bisight X Series Dual‑Spectrum Radar‑Video Fusion Camera — Monitors driver behavior and roadside conditions, capturing high‑quality evidence for enforcement with modular, all‑weather reliability. Spotter Ultra — An eight‑lane, 24/7 detection system for speeding and traffic violations with a complete evidence chain, ideal for complex intersections. iPatrol Smart Light Bar — Converts enforcement vehicles into mobile AI hubs, integrating 360° monitoring and intelligent detection for dynamic roadside enforcement. Beyond safety enforcement, Dahua presented solutions to enhance traffic efficiency and travel experience: Smart Traffic Signal Control, which uses AI fusion of video and radar to adapt signals dynamically, easing congestion and reducing delays. Smart Highway Systems, integrating weight‑in‑motion, VMS alerts, and AI incident detection to improve flow and safety over long distances. Smart Parking Solutions, built around Dahua's ANPR cameras and unified platform to streamline parking operations and expand ecosystem service capabilities. Dahua also shared insights on global ITS deployments and sustainable urban development, highlighting successful projects such as the Second Penang Bridge Smart AI Traffic Management System in Malaysia and the first smart signal network in San Francisco de Campeche, Mexico, demonstrating measurable improvements in monitoring, enforcement, and congestion relief. In addition, the exhibition also showcased Dahua's intelligent EV charging solutions, highlighting the company's ongoing efforts to support greener and more sustainable transportation ecosystems. Through continuous innovation in AIoT technologies and collaboration with global partners, Dahua remains committed to advancing ITS innovations and helping cities build safer, more efficient, and more sustainable mobility systems worldwide. Visit https://www.dahuasecurity.com/ to learn more.

2026-03-16
Dahua Technology Showcases AI-powered ITS solutions at Intertraffic 2026

AMSTERDAM, March 16, 2026 /PRNewswire/ -- Dahua Technology, a world-leading video-centric AIoT solution and service provider, returned to Intertraffic Amsterdam 2026 with its latest intelligent transportation system (ITS) solutions designed to enhance road safety, streamline traffic management, and support sustainable urban mobility. At the event, Mr. Wang Jun, General Manager of ITS Product R&D at Dahua Technology, delivered a keynote speech titled "AI Empowering a Smarter, Safer, and Sustainable Traffic." According to Wang, AI and large-scale models are enabling traffic management to evolve from passive monitoring toward more proactive and predictive operations, helping cities optimize road resources, improve road safety, and enhance travel efficiency for citizens. He emphasized how Dahua leverages advanced AIoT technologies and large‑scale AI models to address key urban traffic challenges — from congestion and accidents to enforcement and traveler experience. Central to Dahua's ITS offerings is the Xinghan Large‑Scale AI Model 2.0, which integrates the V‑Series (vision‑centric), M‑Series (multimodal fusion), and L‑Series (language understanding). This powerful AI engine fuses real‑time video, traffic and regulatory data into a smart loop of perception, analysis, decision, and control, enabling automated incident detection, optimized signal control, accurate enforcement, and reduced false alarms, thus elevating both efficiency and safety across complex road environments. Dahua also showcased enhanced Radar & Video Fusion (VRF2.0) technology, which strengthens accuracy and continuity in challenging scenarios by combining radar and visual data to overcome occlusion and misidentification issues, while reducing setup time significantly. Key ITS products on display included: Bisight X Series Dual‑Spectrum Radar‑Video Fusion Camera — Monitors driver behavior and roadside conditions, capturing high‑quality evidence for enforcement with modular, all‑weather reliability. Spotter Ultra — An eight‑lane, 24/7 detection system for speeding and traffic violations with a complete evidence chain, ideal for complex intersections. iPatrol Smart Light Bar — Converts enforcement vehicles into mobile AI hubs, integrating 360° monitoring and intelligent detection for dynamic roadside enforcement. Beyond safety enforcement, Dahua presented solutions to enhance traffic efficiency and travel experience: Smart Traffic Signal Control, which uses AI fusion of video and radar to adapt signals dynamically, easing congestion and reducing delays. Smart Highway Systems, integrating weight‑in‑motion, VMS alerts, and AI incident detection to improve flow and safety over long distances. Smart Parking Solutions, built around Dahua's ANPR cameras and unified platform to streamline parking operations and expand ecosystem service capabilities. Dahua also shared insights on global ITS deployments and sustainable urban development, highlighting successful projects such as the Second Penang Bridge Smart AI Traffic Management System in Malaysia and the first smart signal network in San Francisco de Campeche, Mexico, demonstrating measurable improvements in monitoring, enforcement, and congestion relief. In addition, the exhibition also showcased Dahua's intelligent EV charging solutions, highlighting the company's ongoing efforts to support greener and more sustainable transportation ecosystems. Through continuous innovation in AIoT technologies and collaboration with global partners, Dahua remains committed to advancing ITS innovations and helping cities build safer, more efficient, and more sustainable mobility systems worldwide. Visit https://www.dahuasecurity.com/ to learn more.

2026-03-16
LEIFRAS Co., Ltd. Launches "SIX SHOOT," a New Soccer Shooting Competition Designed to Encourage a Goal-Scoring Mindset

A Shooting-Focused Sport Designed to Tackle Japan's "Lack of Finishing Power" and Overcome the "Fear of Failure" Soccer Culture TOKYO, March 16, 2026 /PRNewswire/ -- LEIFRAS Co., Ltd. (Nasdaq: LFS) (the "Company" or "Leifras"), a sports and social business company dedicated to youth sports and community engagement, today announced the official launch of "SIX SHOOT", a new soccer competition focused on shooting and goal scoring. SIX SHOOT was conceived by Leifras employee and former J.League player Itta Terada, aiming to foster a mindset among young people to embrace challenges and shoot without fear of failure through sports. The Company has also launched official social media accounts for the competition and plans to share updates on how various prestigious teams across different age groups take on the SIX SHOOT challenge. The Company also plans to hold tournaments by age groups in the future. Development Background: Addressing the Need for a Goal-Scoring Mindset in Japanese SoccerOne of the long-standing issues facing Japanese soccer is the lack of strikers. Partly due to Japan's strong culture that values harmony, Japanese players tend to choose a "100% success rate back pass" over a "50% success rate shot" in critical moments. However, to compete at the highest levels and realize the goal of winning the World Cup, players must develop the confidence and technical ability to seize even the smallest opportunities in front of goal. Taking a shot is the very essence of "challenge" in life. SIX SHOOT was born from the belief that more players, and more people beyond the field, should develop a "shoot without fear" mindset: the resolve to shape their own future on their own terms, despite the risk of receiving criticism if they miss. What is "SIX SHOOT"? A New Shooting-Focused Competition FormatSIX SHOOT is a "shooting-focused competitive event" where players attempt six different types of shots and compete to score the most goals. It is designed to hone the players' shooting skills under match-like pressure and engage the social media audience with its clear outcome—whether a goal is scored or not. Promotion and rule explanation videos can be viewed via the competition's official accounts. Six Designated SituationsPenalty kick, direct shot, one-touch shot, mid-range shot, etc. Win or Lose DeterminationThe player who scores the most goals (or the goalkeeper who has made the most saves) at the end of the sixth round is the winner. Match FormatCompetitions can be held in individual or team formats, with flexible structures depending on the number of participants and categories. Going Forward: Age-Group Tournaments to Cultivate Japan's Next Generation of StrikersSIX SHOOT is more than just entertainment. As a serious project aimed at discovering the world's best striker, age-group tournaments are being planned for players aged U-9 (3rd grade elementary school) and above to determine the top striker in each age group. By focusing on shooting, Leifras seeks to improve the shooting skills and mindset of young players. Launch of Official Social Media Accounts Under the Theme "The World's Best Striker, From Japan"The official social media accounts for this project have been launched. The Company plans to share the journey of founder Itta Terada's challenges, the practice of SIX SHOOT by prestigious teams from each age group, spectacular plays from SIX SHOOT competitions, and showdown events featuring star guests. Official Social Media Accounts: SIX SHOOT | The World's Best Striker, From Japan. Instagram: https://www.instagram.com/six_shoot_lfs/ TikTok: https://www.tiktok.com/@six_shoot_lfs About LEIFRAS Co., Ltd.Headquartered in Tokyo, Leifras is a sports and social business company dedicated to youth sports and community engagement. The Company primarily provides services related to the organization and operations of sports schools and sports events for children. As of December 31, 2024, Leifras was recognized as one of Japan's largest operators of children's sports schools in terms of both membership and facilities by Tokyo Shoko Research. The Company's approach to sports education emphasizes the development of non-cognitive skills, following the teaching principle "acknowledge, praise, encourage, and motivate." The holistic approach that integrates physical and mental development sets Leifras apart in the industry. Building upon deep experience and know-how in sports education, Leifras also operates a robust social business sector, dispatching sports coaches to meet various community needs with the aim to promote physical health, social inclusion, and community well-being across different demographics. For more information, please visit the Company's website: https://ir.leifras.co.jp/. Forward-Looking Statements Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can find many (but not all) of these statements by the use of words such as "approximates," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may," or other similar expressions in this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. These statements are subject to uncertainties and risks, including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the registration statement filed with the U.S. Securities and Exchange Commission (the "SEC"). Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. References and links to websites have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release. For more information, please contact: LEIFRAS Co., Ltd.Investor Relations DepartmentEmail: IR@leifras.co.jp Ascent Investor Relations LLCTina XiaoPhone: +1-646-932-7242Email: investors@ascent-ir.com

2026-03-16
LEIFRAS Co., Ltd. Launches "SIX SHOOT," a New Soccer Shooting Competition Designed to Encourage a Goal-Scoring Mindset

A Shooting-Focused Sport Designed to Tackle Japan's "Lack of Finishing Power" and Overcome the "Fear of Failure" Soccer Culture TOKYO, March 16, 2026 /PRNewswire/ -- LEIFRAS Co., Ltd. (Nasdaq: LFS) (the "Company" or "Leifras"), a sports and social business company dedicated to youth sports and community engagement, today announced the official launch of "SIX SHOOT", a new soccer competition focused on shooting and goal scoring. SIX SHOOT was conceived by Leifras employee and former J.League player Itta Terada, aiming to foster a mindset among young people to embrace challenges and shoot without fear of failure through sports. The Company has also launched official social media accounts for the competition and plans to share updates on how various prestigious teams across different age groups take on the SIX SHOOT challenge. The Company also plans to hold tournaments by age groups in the future. Development Background: Addressing the Need for a Goal-Scoring Mindset in Japanese SoccerOne of the long-standing issues facing Japanese soccer is the lack of strikers. Partly due to Japan's strong culture that values harmony, Japanese players tend to choose a "100% success rate back pass" over a "50% success rate shot" in critical moments. However, to compete at the highest levels and realize the goal of winning the World Cup, players must develop the confidence and technical ability to seize even the smallest opportunities in front of goal. Taking a shot is the very essence of "challenge" in life. SIX SHOOT was born from the belief that more players, and more people beyond the field, should develop a "shoot without fear" mindset: the resolve to shape their own future on their own terms, despite the risk of receiving criticism if they miss. What is "SIX SHOOT"? A New Shooting-Focused Competition FormatSIX SHOOT is a "shooting-focused competitive event" where players attempt six different types of shots and compete to score the most goals. It is designed to hone the players' shooting skills under match-like pressure and engage the social media audience with its clear outcome—whether a goal is scored or not. Promotion and rule explanation videos can be viewed via the competition's official accounts. Six Designated SituationsPenalty kick, direct shot, one-touch shot, mid-range shot, etc. Win or Lose DeterminationThe player who scores the most goals (or the goalkeeper who has made the most saves) at the end of the sixth round is the winner. Match FormatCompetitions can be held in individual or team formats, with flexible structures depending on the number of participants and categories. Going Forward: Age-Group Tournaments to Cultivate Japan's Next Generation of StrikersSIX SHOOT is more than just entertainment. As a serious project aimed at discovering the world's best striker, age-group tournaments are being planned for players aged U-9 (3rd grade elementary school) and above to determine the top striker in each age group. By focusing on shooting, Leifras seeks to improve the shooting skills and mindset of young players. Launch of Official Social Media Accounts Under the Theme "The World's Best Striker, From Japan"The official social media accounts for this project have been launched. The Company plans to share the journey of founder Itta Terada's challenges, the practice of SIX SHOOT by prestigious teams from each age group, spectacular plays from SIX SHOOT competitions, and showdown events featuring star guests. Official Social Media Accounts: SIX SHOOT | The World's Best Striker, From Japan. Instagram: https://www.instagram.com/six_shoot_lfs/ TikTok: https://www.tiktok.com/@six_shoot_lfs About LEIFRAS Co., Ltd.Headquartered in Tokyo, Leifras is a sports and social business company dedicated to youth sports and community engagement. The Company primarily provides services related to the organization and operations of sports schools and sports events for children. As of December 31, 2024, Leifras was recognized as one of Japan's largest operators of children's sports schools in terms of both membership and facilities by Tokyo Shoko Research. The Company's approach to sports education emphasizes the development of non-cognitive skills, following the teaching principle "acknowledge, praise, encourage, and motivate." The holistic approach that integrates physical and mental development sets Leifras apart in the industry. Building upon deep experience and know-how in sports education, Leifras also operates a robust social business sector, dispatching sports coaches to meet various community needs with the aim to promote physical health, social inclusion, and community well-being across different demographics. For more information, please visit the Company's website: https://ir.leifras.co.jp/. Forward-Looking Statements Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can find many (but not all) of these statements by the use of words such as "approximates," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may," or other similar expressions in this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. These statements are subject to uncertainties and risks, including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the registration statement filed with the U.S. Securities and Exchange Commission (the "SEC"). Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. References and links to websites have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release. For more information, please contact: LEIFRAS Co., Ltd.Investor Relations DepartmentEmail: IR@leifras.co.jp Ascent Investor Relations LLCTina XiaoPhone: +1-646-932-7242Email: investors@ascent-ir.com

2026-03-16
Molicel Achieves RBA Silver Status, Setting a New Benchmark for Ethical Battery Manufacturing

TAIPEI, March 16, 2026 /PRNewswire/ -- Molicel is proud to announce that our plant has officially been awarded Silver Status by the Responsible Business Alliance (RBA). This prestigious recognition marks a significant milestone in Molicel's journey toward global sustainability and ethical supply chain leadership. The RBA is the world's largest industry coalition dedicated to corporate social responsibility (CSR) in global supply chains. Achieving Silver Status means Molicel's plant underwent a rigorous Validated Assessment Program (VAP)—a high-standard third-party onsite audit. The RBA Silver Status certification reflects Molicel's comprehensive compliance across five essential pillars of the RBA Code of Conduct. By integrating high standards for Labor and Health and Safety, we ensure the fair treatment and physical well-being of every team member through world-class safety protocols. Furthermore, our commitment to Environmental Stewardship and Ethics drives us to minimize our ecological footprint and uphold the highest business integrity, including responsible mineral sourcing. All these efforts are anchored by robust Management Systems that guarantee long-term compliance and a culture of continuous improvement. In an era where the "Green Transition" is paramount, the RBA Silver Status serves as a powerful symbol of trust for Molicel's global partners in the EV, eVTOL, aerospace, and AI data center sectors. "Attaining RBA Silver Status is a testament to our commitment to 'Power with Responsibility,'" said Casey Shiue, President of Molicel. "As we scale our production to meet the demands of the world's most advanced technologies—from humanoid robotics to high-end energy storage—we ensure that every cell we produce is backed by ethical practices and social integrity." For Tier-1 global clients, this certification provides the transparency and ESG (Environmental, Social, and Governance) assurance required to build long-term, sustainable partnerships in today's highly regulated global market. Molicel Achieves RBA Silver Status, Setting a New Benchmark for Ethical Battery Manufacturing

2026-03-16
Molicel Achieves RBA Silver Status, Setting a New Benchmark for Ethical Battery Manufacturing

TAIPEI, March 16, 2026 /PRNewswire/ -- Molicel is proud to announce that our plant has officially been awarded Silver Status by the Responsible Business Alliance (RBA). This prestigious recognition marks a significant milestone in Molicel's journey toward global sustainability and ethical supply chain leadership. The RBA is the world's largest industry coalition dedicated to corporate social responsibility (CSR) in global supply chains. Achieving Silver Status means Molicel's plant underwent a rigorous Validated Assessment Program (VAP)—a high-standard third-party onsite audit. The RBA Silver Status certification reflects Molicel's comprehensive compliance across five essential pillars of the RBA Code of Conduct. By integrating high standards for Labor and Health and Safety, we ensure the fair treatment and physical well-being of every team member through world-class safety protocols. Furthermore, our commitment to Environmental Stewardship and Ethics drives us to minimize our ecological footprint and uphold the highest business integrity, including responsible mineral sourcing. All these efforts are anchored by robust Management Systems that guarantee long-term compliance and a culture of continuous improvement. In an era where the "Green Transition" is paramount, the RBA Silver Status serves as a powerful symbol of trust for Molicel's global partners in the EV, eVTOL, aerospace, and AI data center sectors. "Attaining RBA Silver Status is a testament to our commitment to 'Power with Responsibility,'" said Casey Shiue, President of Molicel. "As we scale our production to meet the demands of the world's most advanced technologies—from humanoid robotics to high-end energy storage—we ensure that every cell we produce is backed by ethical practices and social integrity." For Tier-1 global clients, this certification provides the transparency and ESG (Environmental, Social, and Governance) assurance required to build long-term, sustainable partnerships in today's highly regulated global market. Molicel Achieves RBA Silver Status, Setting a New Benchmark for Ethical Battery Manufacturing

2026-03-16